If you're a fan of Rilakkuma, Sumikko Gurashi, or the many other adorable characters created by San-X, there's a new attraction to add to your Japan itinerary. San-X Paradise is opening at Fuji-Q Highland in Yamanashi Prefecture on November 14, 2026, bringing a little character-filled adventure to the area around Mount Fuji.
This new indoor attraction is designed as a walk-through experience, with six themed areas for visitors to explore. Rather than simply looking at character displays, guests are invited to take part in a little mission of their own. The idea is to find hidden characters and deliver invitations to a secret party, discovering different parts of the San-X universe along the way.
Naturally, some familiar faces will be making an appearance. Rilakkuma and Sumikko Gurashi are among the featured characters, alongside Tarepanda and several other San-X favorites. There should be plenty of photo opportunities for anyone who enjoys collecting character merchandise or snapping a few cute holiday pictures.
Being an indoor attraction is another plus, particularly if you're visiting Fuji-Q Highland during colder weather or need a break from the outdoor rides.
For international visitors who enjoy Japan's character culture, this looks like a fun addition to the region, even if you're not particularly interested in roller coasters!
